Your profit
after fees,
shipping
and VAT.

Fees, shipping, fuel and VAT are counted in every sale. The number you see is what you take home, not turnover before tax.

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How analytics
works

Analytics runs on everything you have logged: purchases, sales, expenses and trips.

A sale of €420 is not €420 in profit. The marketplace takes a cut, shipping costs money and VAT still applies. Here you see what is left.

Margin, ROI and a health score for the whole business show what is working and what is dragging the month down.

Features

The numbers you keep

Profit after VAT, in your pocket

Fees, shipping, fuel and VAT are included. The number you see is what you take home, not turnover before tax.

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Analytics with stock, payments, products and costs.
Overview with profit, turnover, sold items and stock value for the last 12 months.

The report says it plainly

Every month and year opens with one sentence, then profit, turnover, items sold and margin against the period before.

September 2026 was your best month of the year so far, with €390 in profit.

Profit
€390

+50% vs August 2026

Turnover
€642

+79% vs August 2026

Sold
13

+333% vs August 2026

Margin
60.8%

−16% vs August 2026

Profit per month

Best: September

Where the money went

Sales
€642
Fees and shipping
−€98
Cost of items sold
−€154
Profit
€390

From Qasell · example data

What actually lands

  • Fees

  • Shipping

  • VAT

  • Margin

Fees, shipping and VAT on the same line

“Fees”“Shipping”

Analytics in Qasell on a laptop, with cash flow, stock, payments and sales margin.

“VAT”“Profit”

Screenshot from Qasell · example data

Questions about analytics

Profit, margin, VAT and how the business is doing.

Profit is the sale price minus the purchase price, marketplace fees, shipping, expenses and VAT. The number you see is what you take home, not turnover before tax.

The default is the EU margin scheme, used when you buy second-hand goods from private sellers: you pay VAT only on the profit. You can set your own rate, charge VAT on the full sale price for new goods, or choose no VAT if you are not registered.

Revenue, profit after VAT, margin, return on investment (ROI), VAT to pay and fees per marketplace. You pick the period: 7 days, 30 days, 90 days, 12 months, all time or your own dates.

The health score rates your business from 0 to 100 on profitability, inventory, sales, cash and costs. It shows where there is most to gain, for example when too much capital is sitting still.

Free shows 3 months back, Pro 2 years and Business all history. Everything you add is kept on every plan; only the analytics are limited.

Your choice of 12 currencies, including euro, kronor, pounds and dollars. Switch currency and everything is converted at the day's rate.

No. VAT and profit are estimates based on what you enter. Qasell gives you the numbers, but it is not an accounting firm and does not file anything for you.

Free tools and comparisons

With you at every step of the deal

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